Museum Names Two to New Posts

For Immediate Release
April 1, 2012


Allentown, Pa—The Allentown Art Museum of the Lehigh Valley announces the recent appointment of two staff members to further strengthen its Marketing and Curatorial departments.

Chris Potash has been hired as Manager of Marketing and Public Relations, responsible for promoting awareness of the Museum as a regional resource as well as attracting attention and attendance to its exhibitions and educational programs. Potash comes to the Museum from Viamedia/Vertical Creative Group in Bethlehem, PA, where he conceived and coordinated video- and web-based marketing campaigns for clients such as St. Luke’s Health Network and Hunterdon Healthcare System; before that he was a newswriter, assignment editor, and producer at BRCTV-13. Earlier in his career he wrote music criticism for daily newspapers in Miami, FL, and Wilkes-Barre, PA, and also served as an editor at Grove Press and Random House in New York, Lippincott Inc. in Philadelphia, and Rodale Inc. in Emmaus, PA. He enjoyed coordinating and publicizing Art Walk and the Laurel Festival of the Arts in Jim Thorpe, PA, in the early 2000s and has participated in numerous mail art shows and public arts events such as the 42nd Street Art Project in New York. Potash is a native of Hazleton, PA.

Chris Potash, new Marketing and PR Manager of the Allentown Art Museum, at left, with punk-rock photographer Godlis during a walkthrough of the Museum’s popular WHO SHOT ROCK & ROLL photo exhibit, which continues through May 13.


Kayla O’Connor rejoins the Museum staff as Adjunct Curator of Textiles after serving as Textile Assistant under textile curator Ruta Saliklis from 2002 to 2003. O’Connor has been instrumental in managing the textile program during the recent renovation and expansion of the Museum.  With a professional background in framing and conservation, Kayla holds a degree in Fine Art, Textile/Apparel Design, and Art History and is curating the next three exhibitions in the Museum’s Goodman Gallery: Flora & Fauna: Needlework Landscapes (May 13 – Aug. 26, 2012), The Paisley Pattern: Woven Shawls from Asia to Europe (Sept. 9 – Dec. 30, 2012), and Fabric of Life: Pennsylvania German Textiles (Jan. 13 – April 7, 2013).

Kayla O’Connor, Adjunct Curator of Textiles, returns to the Museum.