NEW LOGO AND BRANDING

New Company Logo, Website, and Advertising Campaign Reflect Future Sustainability

PRESS RELEASE CONTACT:
Jennifer Gora
Marketing & PR Manager
610-432-4333, extension 125
jgora [at] allentownartmuseum [dot] org

Allentown, Pa. – In conjunction with the reopening of the newly renovated and expanded building, the Allentown Art Museum of the Lehigh Valley proudly introduces a new logo and branding initiative—the first such endeavor in many years.

The company’s new logo, designed by Klunk & Millan, features a striking reflection of the museum’s exterior façade and provides viewers with a reassuring feeling of forward movement. The new logo will be accompanied by a refreshed brand campaign and a newly designed, easier-to-navigate website, expected to launch in the fall.

“There was never a better time to introduce a new logo and branding,” said Brooks Joyner, The Priscilla Payne Hurd President and CEO. "It comes during an exciting time for the art museum and its patrons, and signifies a strong future. As we eagerly await the reopening of the facility, we are excited to reintroduce ourselves to the community.”