Hundreds of members, supporters, partners and community members joined leaders of the Allentown Art Museum on October 19, 2017 for “The Big Reveal,” an event that marked the Museum’s embarking on a bold plan to engage, teach, inspire and transform the community in extraordinary ways.

We learned about visionary plans and ideas for the Museum Center for Creativity and Innovation, residences for artists in our emerging downtown, inclusive programs for neighborhood youth and families and other initiatives that will make us an epicenter for much more than the beautiful artwork we already preserve and present.

The legacy of the past and the promise of the future have been entwined in the new Allentown Art Museum logo, which was unveiled at the event. The versatile and modern mark is symbolic of our progressive approach as we reimagine and strengthen our role in the community.