Position Title: Marketing & Social Media Coordinator
Reports to: Manager of Marketing & Public Relations
Classification: Full-Time Employee, 37.5 hours per week
Schedule: Monday-Friday schedule with some weekends and evenings required due to business needs.
Purpose:
To provide support to the Marketing department in the form of creative, administrative, and strategic planning and activities that impact the following Museum marketing functions: social media, digital communications including eblasts and website updating, digital and print materials development, brand management, media relations, advertising, special events, community engagement, and metrics reposting/analysis.
Responsibilities:
• Support the Manager of Marketing & Public Relations on all marketing related activities, including the development and implementation of social-media campaigns, promotional materials, mailings, newsletters, advertising plans and placement, press releases, media lists, photography, and metrics/results reporting
• Under the direction and review of the Manager of Marketing & Public Relations, create promotional content on a weekly schedule, including daily social-media posts, weekly and special e-blasts, print materials, newsletters, and more. Ensure that all Museum communications are on brand and meet internal standards of accuracy and consistency
• Closely monitor the Museum’s social-media platforms, respond in a timely manner to inquiries received via social media and email, and repost content on social media as appropriate
• Coordinate with staff members across Museum departments to obtain descriptions and images of exhibitions, programs, community collaborations, and special events for promotion, and present these descriptions and images in a way that seeks to engage audiences with diverse backgrounds, experiences, and interests
• Update the Museum’s website as directed by the Manager of Marketing & Public Relations
• Create and deliver content that meets Museum standards of accuracy and consistency and fits Museum communication directions, positioning, and programmatic and campaign needs
• Keep the Marketing Matrix spreadsheet updated on a weekly basis, and be able to lead the biweekly Matrix Meeting to communicate to Museum staff the Marketing department’s pipeline and outstanding content needs
• Assist with preparation and presentation of marketing information for internal and external marketing meetings, and attend meetings as necessary
• Research and present new promotional opportunities and platforms, keeping up to date on marketing and social-media trends
• Document and post about Museum events and represent the Museum at community events
• Help coordinate production and installation of marketing-related posters, banners, and signage
• Develop and maintain marketing information systems, including files, calendars, mailing lists, and print materials
• Process vendor invoices for approval and payment
• Oversee and manage the Museum’s Google Ads account and campaigns
• Other duties as assigned by the Manager of Marketing & Public Relations
Requirements/Qualifications:
• Bachelor’s degree in marketing, communications, English, or related field required
• Minimum of 1 year of professional work experience holding a position that requires a strong working knowledge of social-media platforms (Meta, TikTok), project management, and organizational skills; 2-3 years preferred
• Bilingual (English and Spanish) a plus
• Working knowledge of all Microsoft Office products required
• Working knowledge of Adobe Creative Suite required
• Working knowledge of Canva a plus
• Experience with WordPress, Constant Contact, and social-media tools such as Hootsuite preferred
• Graphic-design skills with experience prepping files for print production preferred
• Google Ads experience preferred
• Videography experience a plus
• Knowledge of art and/or nonprofits a plus
• Ability to multitask and manage multiple priorities simultaneously and efficiently
• Ability to critically think and manage ambiguous situations and information
• Self-motivated and capable of performing work independently with a focus on results
• Timely project management with ability to meet deadlines and adhere to a schedule
• Exceptional at written and verbal communication
• Ability to handle stressful situations with poise and a problem-solving approach
• Adept at building relationships with a team-player and customer-service approach
To Apply:
Please submit a resume and cover letter detailing your interest in the position to hr@allentownartmuseum.org. The Allentown Art Museum is an equal-opportunity, equal-access employer fully committed to achieving a diverse and inclusive workplace.