Reports To: Manager of Marketing and Public Relations
Department: Marketing
Purpose: To provide support to the Marketing department in the form of creative, administrative, and strategic planning and activities impacting the following Museum marketing functions: social media, digital communications including eblasts and website updating, digital and print materials development, brand management, media relations, advertising, special events, community engagement, and metrics reposting/analysis.


  • Support the Manager of Marketing on all marketing-related activities, including the development and implementation of promotional materials, social media, mailings, e-newsletters, advertising plans and placement, press releases, media lists, photography, and metrics/results reporting
  • Coordinate with staff members to obtain input and determine the appropriate language for content for social media posts, e-blasts, e-newsletters, website, announcements, and various publications regarding exhibitions, programs, community collaborations, and special events for audiences with diverse backgrounds, experiences, and interests
  • Generate, review, and repost content on social media multiple times during the day
  • Creation and delivery of content which meets Museum standards of accuracy and consistency and fits Museum communication directions, positioning, and programmatic and campaign needs
  • Support the Manager of Marketing in maintaining the marketing matrix spreadsheet, containing Museum-wide scheduling for marketing needs
  • Assist with preparation and presentation of marketing information for company-wide marketing meetings and attend meetings as necessary to perform duties and for department and Museum business
  • Research, plan for, and present opportunities for new social marketing platforms and trends, and adapt current practices to fit Museum needs
  • Monitor and prepare reports on earned Museum publicity
  • Oversee production and installation of marketing related posters, banners, and signage
  • Develop and maintain marketing information systems, including files, calendars, mailing lists, and print materials
  • Maintain advertising schedule/budget
  • Process vendor invoices for approval and payment


  • Bachelor’s degree in marketing, communications or related field
  • Minimum of 1 to 2 years of experience with proven track record of strong working knowledge of social-media platforms and project management, and strong organizational skills
  • Ability to work independently and as a team player
  • Graphic design skills preferred
  • Working knowledge of all Microsoft office products. Knowledge of Adobe Creative Suite, WordPress, Constant Contact, and social media tools such as Hootsuite preferred. GoogleAds experience a plus.
  • Knowledge of art and nonprofit organizations a plus

To Apply:

Please submit a resume, letter of interest, and three job references to hr@allentown-art-museum.local .

The Allentown Art Museum is committed to providing equal employment opportunities without regard to race, creed, color, national origin, sex, age, veteran status, sexual orientation, and disability.

About the Allentown Art Museum:

The Allentown Art Museum is an AAM-accredited museum with a permanent collection comprised of approximately 20,000 works of art. For more than 85 years, the Allentown Art Museum has been a vital arts and educational institution in the greater Lehigh Valley. The mission of the Museum is to enrich the lives of the widest possible audience of visitors by engaging, informing, and inspiring them through the activities of collecting, preserving, studying, exhibiting, and interpreting important works of visual art.